1st Impression Harlem
Braunsberger Media developed the Squarespace website for 1st Impression Harlem, a non-profit organization founded by international model and actress Lauren Noble. The organization is dedicated to providing business suits, tuxedos, undergarments, and dress shoes, along with custom fitting, tailoring, and styling services free of charge, aiming to empower individuals through enhanced first impressions. The website serves as a central hub for information, donations, and reservations for their services.
Key Features of 1st Impression Harlem's Website:
Comprehensive Service Descriptions: The website details the various services offered by 1st Impression Harlem, including free provision and tailoring of formal attire, aimed at helping individuals prepare for significant life events from job interviews to memorial services.
Donation Functionality: The site includes a dedicated section for donations, allowing visitors to contribute financially or donate lightly used suits and new undergarments. This section is essential for the nonprofit's operations and growth.
Reservation System: Visitors can make reservations for suit fittings and consultations directly through the website, which streamlines the process of accessing the organization's services.
Founder's Story and Mission: The website features an in-depth about section that tells the story of the founder, Lauren Noble, her background, and her motivations for starting the organization. This personal touch helps to connect with visitors and potential donors on a deeper level.
Community Impact and Engagement: Regular updates and testimonials are provided to showcase the impact of the organization on the community, highlighting the personal stories of those who have benefited from the services.
Our Role at Braunsberger Media
In developing the website for 1st Impression Harlem, our responsibilities included:
Strategic Content Development: We crafted content that not only informs visitors about the services but also inspires community involvement and support, emphasizing the transformative impact of the organization.
Visual and Interaction Design: Our design team ensured the website is visually appealing and user-friendly, with a focus on ease of navigation and accessibility, reflecting the professional and supportive nature of 1st Impression Harlem.
Digital Marketing and SEO: Implementing SEO best practices to enhance the site’s visibility and attract more donors and users, ensuring the organization reaches a broad audience.
