SEO & Performance Optimization for Squarespace
The systematic optimization of web content is an investment in cultivating a robust online presence. Brands that prioritize SEO ensure that their products or services are not only discoverable but resonate with the needs and expectations of their target audience.
Work with The Top Squarespace Designer on the Market
It is a detailed optimization of website architecture, content quality, and technical elements, all to enhance user experience and visibility on search engines. SEO closes the loop with our high-performing content and responsive web development.
Gloria Braunsberger is a highly experienced brand strategist and performance marketing expert. Gloria held the project lead for numerous of our projects including Volkswagen, Red Bull, Porsche, Audi, and many SMBs. Gloria specializes in the enrichment of websites with engaging content as well as comprehensive technical improvements.
Global Leading Squarespace Agency with 700+ verified Projects and a solid 5/5 star rating on the Squarespace Marketplace
Regulary performance studies and deep strategic knowledge influence every consulting call, brand workshop, or project execution.
As an official Community Leader, we get early-early access to all new features along with monthly calls with Squarespace.
Our deep understanding of SEO and performance combines with the latest monitoring and scanning tools.
we cultivate a fully personal approach to customer service with frequent Zoom calls on all major project stages.
We collaborate through a fully secure and transparent workflow and serve clients on all continents.
Spotlight
A Simple Squarespace
SEO Checklist
Unlock the Secrets to Higher Rankings and Increased Traffic with These Essential Steps
Did you know that more than 90% of online experiences start with a search engine? Also, 75% of users never scroll past the first page of results. Without proper SEO, you might lose your website in the noise. In fact, experts say that organic search accounts for over 50% of all website traffic, making it a vital channel for growing your business.
We focus on Squarespace SEO optimization. We are Squarespace SEO consultants and have the best-proven strategies to improve your site’s visibility. This helps drive more traffic and attract the right audience.
As SEO experts, we focus on key areas to help your website rank higher and perform better. These include SEO descriptions, mobile optimization, page titles, and internal links.
We also focus on multilingual SEO for Squarespace. This helps your website reach a global audience. We translate your site and improve its visibility in different regions.
Whether you are targeting local or international markets, we can help. Our skills in technical SEO, content strategy, and mobile-friendly optimization will improve your site’s performance. We ensure that we fully optimize every page, from the SEO tab to the URLs. This helps you reach the right audience, no matter where they are.
Ready to take your SEO to the next level? Here’s a straightforward, actionable checklist to help you start optimizing the pages on your site for greater visibility.
1. Optimize Your Page Titles and Descriptions
What to do: Ensure each page on your website has a unique title and meta description. Include relevant keywords to help search engines understand what your page is about and avoid to duplicate content.
Pro tip: Keep your title under 60 characters and descriptions under 155 characters for the best display on search engines.
Browse Squarespace websites
2. Use Clean and Descriptive URLs (URL Slugs)
What to do: Create simple, descriptive URLs (e.g., "/squarespace-seo-optimization" instead of "/page1").
Pro tip: Include keywords in your URLs and avoid using special characters.
Learn more about our SEO services
3. Structure Your Content Properly
What to do: Use clear headings (H1, H2, H3) to structure your pages, making content easier to read and navigate.
Pro tip: Use H1 for your main title and H2 for subheadings. Include keywords naturally within these headers
Have you thought about accessibility?
4. Optimize Images with ALT Text
What to do: Add ALT text to every image. Describe what the image shows. Please remember to include keywords.
Pro tip: ALT text helps with accessibility and SEO ranking on image searches.
Read our Article about SEO for Photographers.
5. Create High-Quality Content with Keywords
What to do: Focus on writing high-quality, relevant content that includes your primary keywords naturally.
Pro tip: Avoid keyword stuffing. Focus on delivering valuable information that aligns with user intent.
PS: Consider a multi-language website.
6. Ensure Your Website is Mobile-Friendly
What to do: Make sure your site is fully responsive and functions well on mobile devices. A mobile-friendly website is critical for both SEO and user experience.
7. Boost Site Speed
What to do: Optimize images and minimize the use of heavy scripts to improve site loading speed.
Pro tip: A fast site enhances user experience and attracts favor from search engines.
8. Submit Your Sitemap to Google
What to do: Submit your Squarespace website's sitemap to Google. This will help ensure that search engines catalog your pages and that they appear in search outcomes.
Pro tip: You can find your sitemap at yourdomain.com/sitemap.xml
Learn more about our SEO services
9. Use Internal Links to Enhance Navigation
What to do: Include internal links within your content to other relevant pages on your website.
Pro tip: This helps search engines crawl your site better and encourages visitors to explore more of your content.
This is an example of an internal link (within your website)
10. Leverage Social Media for SEO
What to do: Promote your content on social media platforms. While social media signals don’t directly influence SEO, they increase visibility and traffic.
Pro tip: Optimize your social profiles fully and link them to your website.
Call to Action: Start optimizing your Squarespace website today with expert SEO services. Whether you need a detailed assessment or ongoing support, we’ve covered you
Browse the campaign for the fitness brand of Joey Dussel
Following these steps will improve your Squarespace website's search engine rankings. Social media does not directly affect your SEO rankings. However, it can increase your visibility and increase your site's traffic.
It's the Art of Being Discovered,
The science of staying relevant, and the heartbeat of sustainable online success. Based on 1000+ website projects, our agency developed a unique skill set and deep understanding of necessary setups, trends, and substantial ingredients for high-performing SMB websites.
increased Online Visibility: SEO enhances a website's visibility on search engines, making it more likely to appear in relevant search results and thereby increasing the chances of attracting organic traffic.
Higher Organic Traffic: By optimizing for relevant keywords, SEO helps drive targeted and organic traffic to a website, increasing the likelihood of reaching users genuinely interested in the products or services offered.
Credibility and Trust: Websites that appear higher in search results are often perceived as more credible and trustworthy by users. SEO helps build and maintain this credibility, fostering a positive online reputation.
Better User Experience: SEO involves optimizing website structure and content, leading to an improved user experience. This includes faster load times, mobile responsiveness, and well-organized content, which can positively impact user satisfaction.
Picture this …
Your website, finely tuned with SEO prowess, surfacing on the first page of search results. It's not just a digital presence; it's a proclamation of authority and excellence in your niche. SEO became the heartbeat of online success.
Adaptation to Algorithm Changes: Search engines frequently update their algorithms. SEO strategies help websites adapt to these changes, ensuring continued visibility and traffic.
Content Relevance: SEO encourages the creation of high-quality, relevant content. This not only attracts search engine algorithms but also engages and informs site visitors.
Global Reach: For businesses looking to expand internationally, SEO is crucial for reaching a global audience. Optimization for international search queries can open up new markets.
Social Media Visibility: SEO and social media are interconnected. Social media profiles often rank in search results, and SEO practices can enhance a brand's visibility across various online platforms.
Long-Term Strategy: Unlike some short-term marketing tactics, the benefits of SEO are cumulative and tend to grow over time. A well-optimized site can maintain or improve its rankings with ongoing efforts.
Every Website and Brand is different. We customize our actions to your specific needs. Here are a few popular SEO Services - fully specialized on Squarespace.
On-Site Optimization
is essential for making sure your website is both search engine and user-friendly. We optimize key elements of your website, including page titles, meta descriptions, headers, and image alt tags, to ensure that search engines can easily understand and rank your content. We also improve the site’s structure, internal linking, and mobile responsiveness, helping to enhance the user experience. By addressing these critical on-site factors, we boost your site’s visibility in search results, making it easier for potential customers to find you online.
Backlink Strategy
By focusing on building links from trusted sources, we enhance your website's credibility in the eyes of search engines like Google. Our team identifies key opportunities for link-building, such as guest blogging, partnerships, and industry directories, all aimed at driving traffic and boosting your online visibility. A strong backlink profile improves your search rankings and helps establish your brand as an industry leader.
Keyword Research & Strategy
Keywords are the foundation of SEO. We perform thorough research to identify your industry's most relevant and high-impact search terms. This ensures that your content aligns with potential customers' searches.
Website Assessment
Our team evaluates your website’s structure, design, and content to identify areas that may hinder its performance on search engines. This includes examining page load speed, mobile-friendliness, and overall user experience.
SEO-Friendly Copywriting
with Topic Research
Creating high-quality, SEO-friendly content is key to driving traffic to your website. We offer SEO-friendly copywriting services that focus on more than just keywords. We conduct thorough research on relevant topics in your industry to ensure your content ranks well and resonates with your target audience. By crafting engaging, informative copy that aligns with search engine best practices, we help improve your website’s visibility, attract more visitors, and keep them engaged longer.
Search Engine Advertising (SEA)
Search Engine Advertising (SEA) is a powerful way to get immediate visibility on search engines like Google. With Braunsberger Media’s SEA services, we create targeted ad campaigns that put your business in front of the right audience at the right time. We focus on optimizing your ad spend by using strategic keyword bidding and creating compelling ads that drive clicks and conversions. Whether you need help setting up a new campaign or managing ongoing ads, we ensure that your SEA efforts deliver measurable results quickly and efficiently.
Website Broken Link Check & Accessibility Scanning
Broken links can negatively affect both user experience and SEO performance. We scan your website for broken links and ensure that your site is accessible to all users, improving your SEO and making your site compliant with accessibility standards.
Ongoing Monitoring & Support
We offer ongoing support for your Squarespace website through tailored monthly plans. These plans provide priority access to our expert team, handling everything from regular updates and content creation to technical support and SEO optimization. Our Website Concierge Service ensures that you can focus on your business while we take care of the day-to-day management of your site, including eCommerce, memberships, image editing, and more.
Google Submission and Google Search Console
We ensure that your website is properly submitted to Google for indexing and set up Google Search Console to monitor your site’s performance, identify issues, and track how Google views your site.
